Based on research conducted, create a customer journey map of the existing experience for use in finding pain points and improvement opportunities. Journey maps often include the different stages of the user's journey for a particular experience and for each stage, their goals, touchpoints, channels, problems, and overall emotional state.
Example
This example is the visual output (created by a Happy Medium designer) from a journey mapping workshop that I organized and facilitated for the Art of Education. We used the workshop to gain empathy and an overall understanding of AOE’s customers and also identify potential pain points with their current class experience.
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Example
Journey Mapping
