A plan outlining the research objectives for a project in the form of open questions and the methodologies to be used to get them answered. Research plans are also helpful when defining a project's research scope, schedule, and estimates.
Example
This example (blurred for client privacy) is a research plan for an interactive web tool being developed by Two Rivers Marketing. The plan includes high-level research categories and questions, methodologies for finding answers to those questions, participant criteria, research leads, preparation required to execute the research, and the end deliverable.
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Example
Research Plan
