Model user and business goals to determine overlap and potential core pages. List inputs and outputs of core pages, and prioritize content per page. Also referred to as Core Modeling, content mapping is most productive when done as a workshop or similar format to capture the knowledge of multiple project stakeholders.
Example
This example is from a digital, remote workshop I facilitated with Two Rivers Marketing for reorganizing pages and content in a section of a larger corporate website. Team members pre-populated the user needs and business goals section with research insights they had already gathered. During the workshop, the full team discussed overlap with those needs/goals, existing and planned content to support the goals, and how the content will be structured on resulting pages.
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Example
This example is from an on-site workshop I facilitated with Two Rivers Marketing and their client for reorganizing pages and content in a section of a larger corporate website. The format was similar to the example discussed above, though in this case, the team broke into 3 smaller teams to get through more pages during the workshop.
Content Mapping
